Sep 28, 2020
Today, I talk with the amazing
Amanda Rabideau. Amanda runs Arch Collective out of San Francisco
and is a fractional CMO.
She
has an amazing team of freelancers that she works with at Arch
Collective and brings the best talent to her marketing clients. We
talk about how she runs her business and how she brings massive
value to the clients and the startups that she
serves.
In her first job out of college, Amanda worked in sales for a startup and had to quickly learn how to do cold outreach as well as how to nurture long-term relationships. She first started thinking about freelancing after interviewing for several companies that all had the same pain points. She thought more about how she could work for all of them and landed on freelance consulting.
Amanda has thoughtfully put together the best people to bring the best results to her clients. And in today’s episode, she shares tips and guidelines for how you can do the same in your own business.
“We want to take a $5 million company and make it look like a $50 million company without the price tag of full-time people to do that. And so you can bring in an amazing illustrator, you can bring in an amazing copywriter on one set project. And yeah, you pay for them and you pay for that talent, but you don't need to keep them on full-time for the rest of the year and not have as much work for them. So I think it's a really effective way to deploy capital, which is so sacred. ” ~ @ArchCollective_