Jul 13, 2020
LinkedIn is probably not at the
top of your list when you think “Social Media.” A lot of us are
glued to Twitter, Facebook, or Instagram and focus our marketing
efforts there. But there’s a whole world of potential clients on
In today’s episode, I share some tips and tricks about how to get clients using LinkedIn and how you can optimize your presence on the platform so that potential clients can’t click away.
“When you're [interacting with old colleagues on LinkedIn], you're continuing to keep yourself top of mind for that individual. Then when they think of a moment where they need your help, they will message you and think of you first.” ~ @avanimiriyala
Make sure that every piece of your profile is as optimized as possible — clear language about what you do, quality imagery, testimonials, the whole nine yards. This has a big impact on whether or not someone will work with you.
When you're emailing people, potential clients, intros, and more, it's important to invite them to stay in touch with you. LinkedIn is a great way to do that.
Start by spending 15-20 minutes on LinkedIn five days of the week. Their algorithm prioritizes engaged users and nothing says “engaged user” like showing up every single day.
You have four spots open in the “Activity” section of your profile. Fill them up every day. Write thoughtful, relevant comments on people’s posts instead of just “Cool!” or “Great!” and you will be rewarded.
Go to their profile, see what they are doing, and comment on their work. Keep yourself at the top of their minds so if they’re working on something that fits your skillset, they will reach out.
This is a simple but great way to build engagement and put relevant content out to potential clients. Don’t forget to share your own content or make content that will help you in your pursuit of work through LinkedIn.