Feb 17, 2018
In this episode, I interview Akansha Agrawal - founder of the online wellness community, Citrus + Gold. After years of working in the corporate world in many great positions at LinkedIn, Akansha made the leap to follow her passion project full-time.
As she went full-steam ahead to work on building her business and audience, Akansha has learned a great deal about building authentic online communities. She has built an authentic and engaged community on Instagram and Facebook. In fact, Akansha grew her Facebook Group, C+G Girl Gang to 500 people in less than 6 months! Akansha covers the strategies she used to grow her Facebook Group and why maintaining authenticity is so important to the success of her business.
Authenticity is crucial to any online community today. People are more sensitive to “fake” or inauthentic brands, businesses and people. If they sense authenticity, they won’t buy into what you’re talking about. Akansha covers how to avoid that and exactly how to maintain real relationships with your audience and community.
We also chat about how Akansha’s business is growing and changing. Akansha polls her audience from time to time to understand what they want to know more about. She kept getting feedback from her community that they wanted to learn more about how to build brands and run businesses. Because of this, Akansha has been expanding the Citrus + Gold brand to include creative strategy and coaching. She already has a growing Facebook Community called, “Passion to Profit.”
In This Episode You Will Learn:
Citrus & Gold: www.citrusandgold.com
C&G Girl Gang FB Group: https://www.facebook.com/groups/cggirlgang/
Passion to Profit FB Group: https://www.facebook.com/groups/citrusandgoldstrategy/
Check out my website at http://avanimiriyala.com. Follow me on social media @AvaniMiriyala – can’t wait to hang out with you there!