Nov 28, 2019
Today’s guest is content creator all-star Nicholas Cole. Nicolas (aka Cole) is cofounder of Digital Press — a business that helps companies position their founders and CEOs as thought leaders through written content.
Cole’s background is a bit unusual. As a teenager, he was a top-ranked “World of Warcraft” player. As he got older, he moved into body building before finally landing in his career as a writer. Through his growth as a writer, he launched Digital Press.
Today, Digital Press has an entire staff of copywriters and editors working to present CEOs and Founders as thought leaders in their given niches.
In this episode, Cole gives us some tips on content creation, finding your voice, and building loyalty for your content.
“I treat content the same way that I would approach investing: it’s not the day trade method, it’s the Warren Buffett method. Invest in something that’s going to be sustainable over the long term.”