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The 6-Figure Freelancer Podcast | Freelancing | Entrepreneurship | Clients | Finances | Motivation | Personal Development | Mindset

Oct 31, 2019

Today I am excited to talk with Bree Webber, someone who is truly a fountain of knowledge. When it comes to communication and writing, no one knows better than she does. Bree is a copywriter and runs her own business at Copy Bree where she helps entrepreneurs by writing copy for their businesses, helping them convert like crazy, and creating really juicy content for their audiences.

I learned so much from our conversation today, and it really inspired me to get down to writing for my own business. She shares so many great tips and tricks that I know you guys will walk away feeling the same way I did.

When Bree was younger, she always enjoyed reading and writing, but she took a bit of an usual path to becoming a copywriter. Out of college she worked for a book publisher and though she loved her job, she wanted to start a new life with her boyfriend, so she pitched her employer on working remotely. They agreed, with the caveat that she had to work as an independent contractor, and so her business was born.

She landed on copywriting after trying few different experiments to see what she really enjoyed, and what she thought could work. Since that moment nearly two years ago, she’s been pushing herself as a copywriter, and refining her business and messaging.

Bree is currently working with clients as well as creating resources on her website for those who want to dive right in and get started. This episode is full of great information about how to write effective copy, so let’s dive in.

“The more frequently you sit down and write, the more easily the ideas will come to you and the words will come to you. That’s how you build a writing habit.”

In this episode Bree talks about:

  • How she got started in copywriting and how she transitioned to going solo.
  • The difference between copywriting and content writing.
  • The special formula you can use in the majority of your copywriting.
  • Her secret source for connecting with modern audiences.

Main Takeaways

  • Copywriting is meant to sell or persuade, content writing is to educate, inspire, or entertain. It’s important to strike a good blend of these two types of writing.
  • To be an effective copywriter, ask yourself: Do you understand the difference between the features of your business, and benefits of your business? And how well can you talk about them?
  • Popular psychology books are a great way to figure out how to connect with your audience through writing, because they provide insights into how people behave.


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