May 30, 2019
Today’s guest is Alexandria Hart. Alex runs GoodJooJoo, a digital marketing agency that focuses on digital acquisition channels, email marketing, and marketing automation. She and her small team work with a range of e-commerce clients, but one thing remains consistent: they work with people who inspire them.
Alex used to be a one-woman show, but over time, her business grew and she brought on employees to help out. While she could do everything herself, at some point it was going to cause burnout.
Being able to identify when you should hire comes down to being highly self-aware. It took feeling exhausted all the time and having a hard time meeting deliverables before Alex realized it was time for her to grow her team. But it’s easier to get out of the hole before you dig yourself too deep into it.
When she began hiring, Alex recognized that just having someone on board to do menial, repetitive tasks was not what she needed. Instead, she needed to find someone to fill in the gaps on tasks she felt she wasn’t good at so she could focus on her strengths. Making the leap to hiring can be scary, but it can also be an essential part of building a business without burning out.
At some point you are going to run out of steam doing it all yourself. Alex and I talk about how hiring can help you avoid that. As well as how to hire, when to hire, and why.
“Just like any mistakes or any experience, if something goes wrong with hiring, you should say, ‘Ok, this is what I learned and this is what I’m going to apply to the next person I hire.'”
In this episode Alex talks about: