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The 6-Figure Freelancer Podcast | Freelancing | Entrepreneurship | Clients | Finances | Motivation | Personal Development | Mindset

Feb 28, 2019

In today’s episode, I talked with Court Baker. Court is a six-figure business coach for women launching online coaching business. She’s an expert in online marketing strategies that help coaches build six- and seven-figure businesses.

Through working with other coaches, Court learned how to help them with their businesses, and, specifically, how to increase their social followings. She knew where people wanted to be and how to get them there, and her business was born out of her talent for marketing and advising.

Authenticity and personal branding are key to growing a coaching business, and Court helps her clients create authentic social media strategies.

As you’ll hear, this expertise comes from her own personal experiences with letting people peek into her life and showing vulnerability. It’s allowed her customers to trust her and feel connected to her as a consultant.

Court has been in the industry for 10 years and knows how to help clients get what they deserve.

“Share your heart, your vulnerability, your story or emotions to build that connection with them, but also talk about the problem that you solve.”

In this episode Court talks about:

  • Personal branding and building trust with clients.
  • The top mistakes that online entrepreneurs are making and how to fix them.
  • How she uses Instagram Stories to help sell herself and her services.
  • Getting comfortable on camera, overcoming anxiety or introversion with social media, and creating engaging content for Instagram.

Main Takeaways

  • Personal branding is everything in online marketing. People are choosing you because of who you are and what you can offer them.
  • Sales is built on authenticity and an emotional connection between you and your clients. Use this to guide your marketing and social media presence.
  • Using video, especially on Instagram, is critical in capturing clients’ attention and the key to showing them the problems you can solve for them.