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The 6-Figure Freelancer Podcast | Freelancing | Entrepreneurship | Clients | Finances | Motivation | Personal Development | Mindset

Dec 13, 2018

In today’s episode, we speak with PR Guru and Founder of Slightly Savvy, Katherine McDermott. She dives into the perfect PR plan you want to have for yourself as a blogger, influencer, or entrepreneur. We learned that public relations is always free (or earned), and advertising always costs. How you can figure out your own branding, then the audience, and then figuring out where you need to be to be seen effectively.      


She encourages us to go beyond the status quo and take those crazy opportunities that scare you. Because those are the ones that are going to help you grow and most likely be the most fulfilling. And reminds us that there isn’t always a roadmap or just one path that leads us exactly where we are meant to be.

In This Episode You Will Learn:

  • Figuring out your audience
  • The perfect PR plan   
  • How to find your niche as an influencer  
  • The difference between PR and advertising  


Related BSQ Podcasts:

How to Find your Freelance Niche

Instagram Influencer 101 with Rachel Holtin

How to Become a Heart-Centered Online Influencer with Allison Ramsey



Connect with Katherine McDermott:




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Check out my website at Follow me on social media @AvaniMiriyala – can’t wait to hang out with you there!